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Interactive SkyOrbs for Mercedes-Benz at the IAA
A world premiere: helium orbs become flying pixels, drawing on LED screens to unveil a Mercedes-Benz concept car.
A car reveal at the IAA competes with every other car reveal at the IAA. Mercedes-Benz needed a moment the press would remember.
In a show created by Andree Verleger, our helium SkyOrbs became flying pixels — tilting, rotating and drawing on giant LED screens, perfectly synchronised with projectors, lasers and dancers, to introduce the new concept car.
A first
It was the world premiere of interactive, autonomous helium orbs in a multimedia show — and the perfect way to present something astonishing.
Next projecteMotionButterflies